Coca-Cola

About the project

A fifteen second spot for Coca-Cola. Nobody asked us to make it. A trend was going around online. We looked at it, thought there was one good film in there, and wanted to find out whether we were right. So we wrote it, built it, and made the whole thing with AI. No crew call, no location, nobody standing by with a spray bottle to mist the glass. That last part is not what matters. AI does not give you taste, it gives you options. Knowing which option is the film, that is still the job. What comes out is fifteen seconds that feel like a proper spot: casting, wardrobe, grade, sound. And a haircut that deserves its own agent. This is a test, not a campaign. We do it because we want to know what these tools can actually carry. Not in a demo, but in a real brief, for a real brand, held to real standards. Now we know: they carry quite a lot, as long as somebody is steering. If you work at Coca-Cola, or you know someone who does, send it their way. We would love to hear what they think, even if what they think is no. And if you are a brand or an agency sitting on an idea that feels too expensive to shoot, come and talk to us. There is a fair chance it is not too expensive any more.